(Meida1=Howard JC) Maldives Marketing & Public Relations Corporation has tied up with PVR Cinemas pan-India for a two-week video campaign that will run in all major cinema halls of the PVR auditoriums.
The promotion had been timed around the beginning of the summer holiday season in India to catch the attention of the holidaymakers; and during the release of the major blockbusters PIKU and Bombay Velvet.
Mohamed Adam, deputy managing director, MMPRC said: “India remains one of the largest source markets for us and we are confident that this new video campaign in PVR cinema halls will enable us to reach out to the target audience.
“Maldives is a destination that offers a complete experience be it gourmet food, water activities, relaxation on the beach or world-class spa experience.
“So whether it is for a honeymoon, a family holiday or just an extended weekend getaway – there is something for everyone.”
