Koreans love to travel and Korea has become a major market to the world travel industry. The rapid growth in the Korean market stems from years of pent up demand. It has only been 26 years since the Korean Government implemented a free overseas travel policy and many Koreans view overseas travel as a status symbol in addition to a desire to escape, for a time, the confines of the Korean peninsula. In 2015, over 15million Koreans traveled overseas out of a total population of 50 million. These numbers are expected to increase. By the end of 2020, the Korean Government forecasts that 18 million Koreans will travel overseas.
In response to this dramatic increase in overseas travel by Koreans, some 60 countries have established National Tourism Offices (NTO) in Seoul. The NTO’s goal is to market their destination countries. This supports the marketing desires of their travel firms, cruise lines, hotel and resort groups, airlines, and other travel and tourism organizations that want to capitalize on the ever expanding Korean Market. Many world renowned travel companies and international hotel chains are also looking for the best time to get into the Korean market.
As publisher and chief editor of “Travel News” I am a marketer with diverse experience in the world tour and travel business. I have opened 3 luxury international hotels, set up Korea Representative Office for a NTO, established the first IT based wholesale travel agencies in Korea and I have strong willingness to support my industry colleagues and friends by sharing the information mostly critical for their success in Korea.
Key to gaining a strong position in the Korean market is having the information you need to plan and execute a sound business plan. I know what works in the Korean market. The question NTO’s as well as travel and leisure firms must ask is “How do I know when I am being effective in the Korean market?” “How can we be more effective?” “What is new that will impact our business model and marketing plan?” Key to answering these questions is to have a friend and partner that know the ins and outs of the Korean travel and tourism industry. “The Travel News” is your friend with a finger on the plus of the Korean Travel and Tourism Industry.
For organizations and individuals who have had offices or hired partners for Marketing and Public Relations in Korea, you might have questions or concerns about their offices overall effectiveness and efficiency. For those organizations without partners in Korea, the question is how to find the right partner or who to work with to accomplish the goals your organization has in the Korean market.
“The Travel News” is creating a special series or articles designed to answer these and other questions of “The Secret of Success in the Korean Travel Market". Subscribers will find the article in their email inbox every Monday. "The Travel News" will deliver this article together with other valuable market information directly to you.
For more information on this new series of articles and the other valuable information and insights that “The Travel News” brings to the table, I would like to invite you to visit my Facebook page for any questions and information you need and want. You can also join the discussion so we can also share our thoughts and views on the best method of further developing the Korean market through real time discussions on my Facebook page.
“The Secret of Success in the Korean Travel Market" will provide a ‘Summary of the Korean market’ as its first article on 3 February 2014. I sincerely hope the “The Secret of Success in the Korean Travel Market" will put your organization on the road to success in Korea.
Howard JC Lee
Publisher and Chief Editor
The Travel News
The Media1
President and CEO
Innovative Marketing Korea
Email: [email protected]
Facebook: www.facebook.com/tnlworld
Blog: http://blog.naver.com/travelnews
News site: www.media1.or.kr
Travel Portal site: www.thetravelnews.co.kr
Phone: 821063274451
