The Secret of Success in the Korean Travel Market, "Press Release"
I would like to share my thought with you today of what I think the most effective and efficient marketing method, Press Release.
A given press releases will get much greater exposure if also transmit to the major portal sites(Search Engines) on the internet. However, just posting an article on the internet does not ensure target customers will see it. You must find out the key words to be used and what kinds of contents are most suitable to attract the people in the market for your success. This process is of importance for you to achieve maximum exposure in the various search engines.
You should also think about very carefully how to customize the story to fit in the Korean people in order to get greater result.
Using the internet in this fashion is considered as the most effective marketing technique available in the Korean market.
Once an article has been up-loaded to the appropriate search engines, it has the potential to become viral. You should track the hits and ensure every effort is made to maximize exposure of the article for as long as possible.
When we transmit an article or story to a major search engines, we use the format of an editorial. To do this successfully, it requires professional writing skills that make the story interesting, gets across our customer’s desired message, and will be valuable to the reader as well. We also ensure the editorial is formatted to meet the guide lines of search engines to increase its distribution.
Writing Press Releases:
Media outlets are flooded with thousands of press releases each day. They can’t distribute them all.
So how do you write one to get your organizations desired message out?
As was said earlier, a press release should be written in a way to ensure the maximum exposure or the releases content.
It is important to write a press release in accordance with customer preferences and preferred message. The release should also take into consideration current market trends. The release should be designed with characteristics to make it more user friendly and acceptable to the new media and other online outlets.
Many organizations still issue press releases using formats designed for the old print and broadcast media. Information using old formats may not make it into general circulation and may not be seen at all on any media. A press release that does not reach its intended audience is simply a waste of money. We should creat interesting, informative, trustworthy and unique contents for press release different totally from ordinary ones in the market.
In this way you can have a much higher success rate in your press releases reaching their intended audiences thus providing a better value for our customers.
Press Release Distribution
When Innovative Marketing, the sister company of the Korea Travel News distributes a press release, it does it to and established network of over 2,000 journalists at major online and offline media.
P ress Release Publication on the major portal sites
It is also essential to get press releases major distribution on the internet. Having a story out on a given press releases will get much greater exposure if also transmit to the major portal sites on the internet. However, just posting an article on the internet does not ensure target customers will see it.
You must know or hire a partner who knows the key word and quality content to use in articles to maximize their exposure in the various search engines. You should also know how to customize the story to ensure maximum exposure in the Korean market.
Using the internet in this fashion is considered as the most effective marketing technique available in the Korean market. Once an article has been up-loaded to the appropriate portal sites, it has the potential to become viral. You then, track the hits and ensure every effort is made to maximize exposure of the article for as ng as possible.
When we transmit an article or story to a major portal site, we use the format of an editorial. To do this successfully, it requires professional writing skills that make the story interesting, gets across our customer’s desired message, and will be valuable to the reader as well. We also ensure the editorial is formatted to meet the guide lines of portal sites to increase its distribution.
